A steep discount will help you attract customers with the right price. The way to be successful in Black Friday bonanza is always to stay one jump ahead of your competitors. Make this clear to everyone when they arrive at your store. You know, something to keep them relaxed, entertained, or informed. Using a Shopify app such as Free Gifts by Secomapp helps automate the process. More than 50 percent of your site visitors will leave if pages dont load under three seconds! in 2019 Black Friday online sales surpassed all previous records, reaching $7.4 billion, up by $1.2 billion from 2018s $6.2 billion record. So take them seriously. Social media influencers are renowned for their artistic talent and high levels of online engagement. You can even use this sort of gamification option to reduce your cart abandonment. That's what this offer can do for your Black Friday campaign. Dont miss out on the benefits of SMS, 7. Menu. Everybody loves surprises and discounts, right? Now you have the ideas how to launch your Black Friday promotion ideas, you might be wondering whether Black Friday is worth it for your business. An increase in web traffic around the BFCM period can strain servers, which makes the web pages slow or unresponsive and sometimes even causes the online store to crash. If you offer VIP discounts to some customers for additional savings, youll want to ensure that youre still making a profit. This is a pretty solid tactic for your business. As dominant as Amazon is on Black Friday, if Live videos & broadcasts works for Amazon, it could work for you too. Therefore, by including hashtags relating to Black Friday in your social media postings, you will make it easier for consumers to find them. These deals also create a heightened sense of urgency. Throwing in a bit of urgency can really help speed up the conversion process. This not only builds anticipation but also makes the shopping experience interactive. When youre trying to drum up ideas for creative Black Friday campaigns, think about how you can make your gift guide stand out from your competition. For example old inventories that you want some movement in. It can help you to both increase your brand awareness and rocket your sales. So when your customers buy, send them an email following their purchase. Emails sent during the evenings had 30 percent higher revenues than emails sent by mid-day or launch-time. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. When people bought a $15 eGift card, they got a bonus $5 eGift card for free. So, if you want to have creative Black Friday campaigns, consider creating a way for your loyal brand lovers to get extra perks. Who doesnt like to win something? Having scratch cards or exit intent discounts like Wheelio can be a fun and engaging surprise for your customers. This will allow you to reach customers who are specifically looking for deals over these days. . Did you really not know about 98% open rates? With each order, you can give away a free gift to every customer who orders during the Black Friday and Cyber Monday period. You can easily extend your campaign till Cyber Monday or for the entire month. A win-win for both sides. Make your Black Friday offer more attractive by allowing the customer to choose from the entire site. And for influencers, they find something valuable to share with their audiences that theyd love. A Buy One Get One Free (BOGO) Black Friday deal is a win-win for both customers and retailers. The type of gift guide will depend upon your business. Offering exclusive VIP discounts will make it exclusive for your customers. Its a great way to show off your brand vibe and make customers return for the experience even when youre not offering discounts. Without a creative idea, it is tough to be noticeable between several incredible marketing works. https://www.referralcandy.com/blog/black-friday-marketing-ideas Whats different, however, is that this strategy might not produce the revenue Black Friday deals normally would. Youll want to include hashtags such as #blackfriday #cybermonday #sale #blackfridaysale #blackfridaydeals. Their sales are most likely to skyrocket during that time, except for Walmart, which showed a slight decrease last year. It can also set off repeat purchases for the rest of the yearimproving the customer lifetime value. Visitors can use the discount code on Black Friday or Cyber Monday and book the service for a future date. You can create an all-encompassing gift guide, or you can create individual gift guides for specialized groups. Who says you can only offer discounts till Cyber Monday? For example, Is home depot open on Thanksgiving. 59 percent of female and 48 percent of male buyers, Patagonia exceeded its Black Friday sales expectation, How to Build a Referral Program That Works in 2022 (With 80+ Examples), How to Choose Referral Program Incentives (With Examples), 22 Successful Shopify Referral Program Examples, The Ultimate Referral Widget Guide to Improve Referrals, Heres What Great Referral Email Campaigns Look Like, 20 Examples of Beautiful Referral Email Design, 10 Small Business Referral Program Examples, How to Set Up a Referral Program for Your Ecommerce Store in 6 Steps. I sell on Amazon. These planned assets should be ready weeks to launching your Black Friday marketing campaigns. Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. Thats where WebFX can help. In addition to getting amazing deals and discounts, buyers get the benefits of profiting from telling their friends and family about your business. To get more traffic to your Gift Guides, feature them on your homepage or other places on your website where theyll get visibility. Lets look at some of the best performing examples of email, website, and Black Friday social media campaigns and lessons you can take from them. Youd encourage your customers and visitors to buy gift cards for their friends and loved ones, especially customers who are undecided about the gifts to buy. PageSpeed Insights highlights issues and opportunities with your page and gives you an astute report on how to fix it. . In 2011, they released an advertisement named Dont Buy This What started as a one-day event has become a four-day shopping event ending on Cyber Monday. The groundwork for successful Black Friday sales really, any kind of marketing initiative should be laid as soon as you launch your small business. Something went wrong while submitting the form. These 18 unique Black Friday ideas are designed to drive more traffic and sales during the biggest shopping season of the year. Read these 24 tested ideas to find out. Like in the above example, Tarte has used Cyber Week and the coupon code as CYBER. For Black Friday 2021, consider surprising your customers by extending your sale beyond the shopping weekend. Fashion brand Red Dress suggests how customers can complete the look on each product page. You dont have to lower your price even, just offer an item for free along with the one at the original price. Treat them with an exclusive discount. You can offer conditional discounts to ensure a minimum order value. On AliExpress, youll find several products under $2.00. These evening flash sale messages converted 23 percent higher too. The return on Black Friday sales is seen by many as a major investment, justifying the increased spend. If you like books and buy books, you might really enjoy having your books autographed - and it's a great deal, even for the price. It doesnt have to be a lot of money, even a percent of your profits going to charity is worth it. You can state in your offers that you only have very few items in stocks or the offer is only valid until midnight. Some companies may offer a free $10 gift card for every $50 gift card purchase. If switching from a single to a bundled product will get them a better deal, then they are surely going to go for it. Alternatively, you can use Trello to plan out your tasks in preparation for Black Friday. New Broken China Jewelry In My Shop For Black Friday! They are quick with their replies and incredibly helpful. Offering a free gift is a fun Black Friday deal for shoppers. Furthermore, discount codes can help to boost conversion rates. Something as simple as using interactive elements to guide people to the product page can create a unique and engaging experience. But if you dont have extensive experience with marketing, you may not know how to start. You can take your Black Friday social media marketing campaign to the next level by working with creators. In 2018, Black Friday sales attracted more than $6 billion in online sales alone, up from 2017 Black Friday sales of over $5 billion. It can take the form of a social media post like this one from Anastasia Beverly Hills: They had their offer written boldly on the video so everyone saw it alongside their different products. Add an element of surprise in your Black Friday marketing with mystery savings options. You can set minimums such as with every $300 purchase get a free gift, or you can provide it to every customer who orders if you have high margins. The video featured two people shaking each other or fist-bumping with a catchy text overlay: "Brand admins doing everything they can to go viral during Black Friday.". It will indirectly create a positive experience for both your brand and website. This marketing strategy can help you build customer loyalty and get customers to keep coming back long after Black Friday has ended. Its a win-win strategy because influencers can offer special deals to their audiences and brands may increase revenue from their Black Friday sale through influencer relationships. Use content to capture both human and search engine attention. Create product categories with Black Friday and Cyber Monday themes such as Holiday Faves and Gifts for Loved Ones. According to a 2021 survey, 60% of US buyers say that online discounts have become more significant since the start of the pandemic. If your brand has exclusivity or luxurious appeal to bank on, you can replace discounts with a collection launch. Wanna see some great Black Friday social media post ideas and examples of campaigns from brands you already know? Or steal the best subject lines. Its an organized way to present all your products and make recommendations for your audience. niche, you can give away a free vase. Sure, youve got your business name and a sweet logo, but you also need to create relationships and shape how you want customers to feel when they shop with you. Test your site for speed with Googles PageSpeed Insights or GTMetrix. Hourly deals are fantastic Black Friday sale ideas to make your Black Friday promos a little more exciting. You can, for example, prolong the offer beyond Cyber Monday for 72 hours. to learn more about what makes this day special. Via MyEmma.com. Handwriting the name on the card makes. I have already mentioned a few apps you can use to help with this busy shopping holiday. Unboxing campaigns tap into the excitement of gift-giving as influencers film themselves unwrapping gifted products to share their reaction with their audience. Someone browsing a running shoe on SportsShoes.com, for example, might be prodded toward checkout if they see other people, Choose a social proof app such as Fomo, Taggstar, Nudgify, or Nextsale, Show how many people are viewing or viewed a product, Use low-stock notifications to warn the product may soon sell out. We covered the eight easy rules of effective product descriptions here, but here are three to get you started. You ought to keep your returns policy simple so theres no confusion about whether they meet a range of conditions to return an item. You can create a Facebook event or a landing page informing them about the opportunity to gain early access to your Black Friday deals. Often this prompts them to add more products to the cart. Offering a free gift is a fun Black Friday deal for shoppers. During the BFCM sales, technology and electronics are usually the greatest sellers. Platforms such as Instagram, Twitter, and Facebook enable users to locate what theyre looking for by using the correct hashtags. Its full of awesome ideas for products that are popular and trendy this year. Social media posts: Automating your social media posts ahead of time will make your life easier. Black Friday may look business-driven, but its the consumers who actually started this shopping event. Want to encourage your customers to purchase more? RedCard holders, on the other hand, get access to hundreds of deals all day Wednesday. Make the search engines aware, so they can help share your message. However, make sure to associate a deadline with the extension. BigCommerce vs Squarespace: Who Wins in 2022? During the holidays, since youll have an increase in people buying more from you, so upselling will. As Black Friday draws nearer, youll want to solidify your overall strategy. Gift cards are one of the most popular presents given during the holidays. Oops! Use the Black Friday Shopping Crew cut file to DIY matching outfits for your deal hunting friends! Promote Black Friday and . Add a bit of personalization by customizing your discounts for specific products and categories to make them individually attractive to shoppers. It involves curating some of your best products or selecting certain products that go hand-in-hand with one another, boxing them in a special Black Friday package, and selling them at a price so good people have to buy. Furthermore, bundled pricing allows retailers to bundle high-margin products along with ones that are low-margin to increase profitability. Go beyond Black Friday with these 5 holiday sales strategies! This strategy is a creative way to encourage people to shop with your business. You can highlight your gift guide on your homepage or create a separate landing page to get more traffic. This method is an excellent way to encourage buyers to spend more money and feel like they are getting better value as their purchase amount increases. Interactivity is a great way to hook customers saturated with similar-looking offers. But not on everything you sell. Since youll be busier than usual that day, I recommend automating your social media posts in advance with a tool like Buffer. Use copy that emphasizes how coveted the item is: the rain jacket we cant keep in stock or our customers all-time favorite coffee maker. Write out the copy with the relevant hashtags in advance, then use Buffer for, . And every day during the sale, youd reveal one mystery item to your audience targeting a segment of your market. You can use hashtags like. Organize thematically by age, gender, interest, or another relevant category, Suggest gifts by price point (under $50, under $25) to help customers stay on budget, Promote the guide on your website, through social media, and in your, Try to boost the value of your Black Friday orders by making product recommendations. During the holiday season, thats their primary motivation. Alternatively, you may increase the value of a subscribers membership by providing VIP access to early bird discounts. Amazon is an excellent example of utilizing gift guides effectively. Black Friday campaigns are pretty powerful when you combine free shipping with same-day delivery. Creating a tailored gift guide is a creative way for you to help shoppers find the best products, and its especially helpful for shoppers who may not know what they want to buy for someone. Increase your Black Friday sales and stand out from your competition using the Black Friday campaign ideas below. You should offer a general discount on all products with further discounts on set products rotating on an hourly basis. 200+ Fancy Female Cat Names . Essentially, youll be leveraging social selling to drive sales. Sitemap. Add holiday-specific descriptions to product details or information. If youre looking for a gift & toy for girls/boys, this This shopping season will be the golden goose if you know how to take advantage of Black Friday. On the other hand, flash sales can help you generate sales quickly for your business. Wayfair displays a shipping promotion at the top of every page of its website. One commercial offer per hour. In this example from Old Navy, they only gave shoppers six hours to snatch up an extra 40% off clearance online. There are several tactics to achieve record sales on Black Friday. Therefore, you can consider unveiling your new products on social media to entice consumers to shop more.. Whats more, you can use the app to give customers the options to choose where their contributions go. You should also send out email marketing on a regular basis with gift guides, sneak peeks, and information about impending promotions. Extend Black Friday and Cyber Monday sales. In this section, were going to show you 10 ideas with examples you can use for your Black Friday social media campaign. Early sales are a great method to sell merchandise before people run out of cash after a buying binge and allow you to get customers excited to shop. Its a great idea to encourage your shoppers to purchase and spend more. Working with WebFX, everything is very organized and strategic. is critical to boosting sales. In the nights, the ROI per promotional email is likewise 30% higher. Collaboration can also aid in new sales prospects, promotion of cross-selling, and coordination of marketing initiatives. Figure out which items you can discount, which items you cannot; figure out which items you want to sell more of, and which you want to sell less of. which will allow you to make more money. If youve built up a customer base, you can send a holiday card to previous customers. Whats Black Friday shopping if there are no discounted offers? Adding it will get more people to visit your online store. Potential customers will visit your store more often in order to win gifts, deals, and coupons thanks to this added feature on your website. It can be highly beneficial for small eCommerce businesses to use Black Friday related hashtags like: Theres a great community buzz around businesses and its not all about the competition. In fact, a secret free gift can double the likelihood of a purchase. One of the most valuable Black Friday marketing ideas is to utilize a Facebook event. See how Kate Spade makes its email subscribers feel special with its copy and exclusive offer. Send them personalised newsletters and offer them special discounts for a new purchase. Gifts for Crossfit Lovers, Crossfit Gifts for Her, Crossfit Gifts for Him, Funny Crossfit Gifts, and Crossfit Gifts for Coaches are all examples of gift idea searches a Crossfit lover might search to find you if you were selling Crossfit gear. Find exactly the one you want for your next design or crafting project! 11 Guaranteed Ways To Get More Revenue per Visitor (eCommerce), 3 eCommerce SEO mistakes to avoid and get more conversions, Prevent Shopify Cart and Checkout Abandonment: 24 Tested Ideas, 20 Product Launch Email Templates to Drive More Sales, 10 Surefire Ways to Blow Up Your eCommerce Revenue From Emails, 38 Browse Abandonment Email Subject Lines That Are Never Ignored, 20 abandoned cart email examples that actually win back lost customers, Why is my conversion rate dropping? Run out of Black Friday / Cyber Monday marketing ideas? session where they unbox/try on your most popular items and share a discount code with the viewers. Have a look at these top marketing ideas to drive record sales this year. Highlight qualities such as aesthetics, convenience, or accessibility in your marketing and sales efforts to make your brand stand out. so you can track the performance of sales from your Gift Guide. Black Friday used to be the main day for retailers to have their best sales, but now the money keeps rolling in till Cyber Monday. Thanks for reading and we wish you success in your campaign! Items that work best for this have cheap or, items, you can give away a free bracelet or earrings. Pinterest You can make applying the coupon easier by making it apply or copy automatically. From optimizing your product pages to making checkouts faster, here are 11 tips backed by real examples. You can even start earlier like Best Buy did, with an early Black Friday sale. This marketing idea not only attracts shoppers who arent tempted by discounts, but it can drive positive customer perceptions of your business. This can even save you the stress of thinking of different promos you can offer your followers during the holiday shopping season. Once you put together a strong content strategy for Black Friday, make sure you follow some basic best practices when carrying it out. This article is your how-to template to join the black friday 2021 frenzy and make more money online. Holiday shopping is poised to smash records in 2021, with Black Friday and Cyber Monday (BFCM) leading the way. They can snag users immediately before they leave your website thanks to exit intent technologies. The video showed their offer and got over 9k views on TikTok. As an online retailer, you must cash in on that. Go through it and if you need help, dont hesitate to reach out to us. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. Mystery savings can help boost engagement with your brand and create a sense of playfulness and fun. Inform your audience in a post that they still have time to get some of your best Black Friday deals on Cyber Monday. Create a content calendar that details what content assets you want to share, and when you want to share them. Plus it can take care of some of the admin and logistics, so you can schedule sales to go live when youre not near your computer. There are two ways to easily create a gift guide: by creating a collection, or by writing a. , create a product tag with the same name. They can be about a location, a person, an event, or anything else. Youll want to ensure that you have the . Oops! And one of the most played games is spinning a virtual wheel. If you reduce the supply of a product to a certain time Heres how Feelunique creates a personalized referral program for its customers. You may add a purchase option to the lucky draw campaign to motivate both new and old customers. See more ideas about black friday, black friday email, black friday design. Here's a list of websites where you can make extra cash selling just about anything. If youre currently a. , this may not be the best Black Friday marketing idea for you. If you decide to do this, remember to post it on social media (e.g. Weve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. To stand out from the crowd, you may want to add specific themes to your promotions. We want that for you too and were confident the ideas shared here are just what you need. So you want to be strategic. You can add any level of personalization to the campaign starting from naming your customers to recommending relevant products for their close ones. With each order, you can give away a free gift to every customer who orders over the Black Friday and Cyber Monday period. 888-601-5359 One that touches her emotions, and moves her to buy. 2022 Looka Inc. Privacy / Terms / Site Map, Holiday shopping is poised to smash records in 2021, with. Beginner Step-by-step Guide: How to set up a Dropshipping business on Bigcommerce, 7 Best Shopify Theme Development Agencies [Dec 2022]. How to Custom Shopify Themes A Complete Guide for Beginner. If youre currently a solopreneur, this may not be the best Black Friday marketing idea for you. Black Friday Promotion through Email Marketing. Plus, thanks to the 'gambling' nature of the mystery box, certain customers may buy one or more boxes on impulse. Try to boost the value of your Black Friday orders by making product recommendations. Dont forget to leverage the Facebook Pixel so you can track the performance of sales from your Gift Guide. You can increase customer trust and persuade potential buyers to make purchases by placing product review and social proof into every phase of the customer journey.. As an online retailer, you must cash in on that. Our Black Friday tips will help you to get a cut of this $90.14 billion pie so you can settle in for a prosperous holiday season. As mentioned before, an early start is essential. 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